On the western coast of the Indian subcontinent, Mumbai with a population of 20 plus million – and counting – has been India’s financial spine with a thriving manufacture sector, ever burgeoning population, complex infrastructure. Its unbridled growth and difficult-to-arrest urbanization and peculiar topography come with attendant risks, prominent among those being fires.
On the western coast of the Indian subcontinent, Mumbai with a population of 20 plus million – and counting – has been India’s financial spine with a thriving manufacture sector, ever burgeoning population, complex infrastructure. Its unbridled growth and difficult-to-arrest urbanization and peculiar topography come with attendant risks, prominent among those being fires.
As content marketing and media consultants, The Resource 24×7 has always found pride in creating substantive content-led platforms to amplify the exemplary achievements of various government departments and voluntary agencies. As part of its avowed pursuit of advocacy, it has emerged as a strong partner and associate of the Mumbai Fire Brigade (MFB) in helping the latter achieve their outreach objectives by offering them varied communication platforms since 2012. It has constantly lent its mite to the Mumbai Fire Brigade’s annual Fire Safety Conclaves in, 2016 and 2018.
Even as Fire Safety Conclaves assume extraordinary significance in a metropolis like Mumbai given their ideation in finding solutions in fire protection and safety, The Resource 24×7, has from time to time, augmented these efforts through special supplements, Fire Brigade Rallies and conferences to spread awareness on the subject.
Our strong association with the Mumbai Fire Brigade, since early March 2015, has evolved into a fraternity that is dedicated to ensuring fire safety given the populous urban agglomeration and its accruing hazards. In taking this crusade forward, we have strived to bring all stakeholders together to make our struggles bear fruit.
In pursuit of this campaign, we have conducted the following exercises:
* A four-page supplement titled ‘Fire Safe Mumbai’ published in Hindustan Times Mumbai on 18th March 2015.
* Fire Safe Week Rally April 2015 in association with Mumbai Fire Brigade.
* Fire Safe Mumbai International Conclave held at Mumbai Fire Brigade Headquarters on 7th November 2015 in association with DNA and ZEE 24 Taas.
* A four-page report titled ‘Fire Safe Mumbai’ published in DNA on 18th January 2016.
* Fire Safe Week Rally April 2016 in association with Mumbai Fire Brigade.
* Publishing a Coffee Table Book dedicated to Mumbai Fire Brigade.
* A four-page report on ‘Fire Combat 360’ an International Fire Drill Event involving 21 countries organized by Mumbai Fire Brigade held from 8th-10th March 2018.
* Fire Safe Mumbai International Conclave at Mumbai Fire Brigade Headquarters on 29th October 2018 in association with the Times of India.
* A four-page report titled ‘Fire Safe Mumbai’ published in Times of India Mumbai on 19th November 2018.
* One page Fire Safety feature in The Economic Times Mumbai on 16th November 2018.
* A four-page report titled ‘Fire Safe Mumbai’ published in Times of India Mumbai on 22nd October 2021.
